I'm

ying hsuan lee

Product designer & creative director

I’m Ying-Hsuan Lee, recently just finish the postgraduate lectures.

I play the role of Creative Director, Graphic Designer and Strategy Planning more in my postgraduate projects. The projects that I’ve done across different areas, include toy, sex product, health services and traveling, which help me to explore the research and execution in various markets and industries. Also cooperate with colleagues come from many different countries, to communicate, discuss, share ideas and learn from each other.

As a freshman, I like to take challenge in different works and  willing to learn. In my career planning, I want start from strategy planning and followed by creative director, ultimately to be a comprehensive advertiser and brand manager.

[ 關於我 ] 您好,我是李盈萱。目前剛完成英國里茲大學廣告與設計學系。成長的環境培養了我獨立、抗壓的個性。對於可以多向思考的題材、時事很有興趣,喜歡觀察身邊的事物,生活能動能靜。 

[求學經歷 ] 大學時擔任畢業專題組長,負責統籌和安排組員的進度和工作,其中包含市場分析、消費者習慣、策略規劃和能力分配等,過程透過大量的數據、多次的改圖建模以及到處和廠商交涉才有最後的成果,成功完成理想中產品,和團隊間也有良好的互動。在最後三十多組的競爭中獲選參與新一代設計展的資格。 專注於畢業專題的過程中,同時也拓展了我對行銷的興趣,在高壓、長時間的專題製作裡,仍秉持熱情與毅力完成了雅思測驗、留學申請、奔走於推薦信函等事項,並成功錄取了英國里茲大學MA廣告與設計學系。 碩士期間多在組員中擔任創意策略 Creative Strategy 和創意發想 Creative Concept 的角色。能邏輯思考分析專題,制訂策略、洞察Insight & Opportunity,同時也具備創意思維,擬定創意概念並進行創意發想,且能善用技能 PS、AI 等工具完成廣告執行,並皆以 Merit 優秀的成績完成各項專題,參與創意廣告大賽 D&AD 、Cannes Lions 。 除此之外,我對數位互動行銷很有興趣,選修Digital and Interactive Advertising 來幫助自己更好瞭解數位行銷的內容,並在每次課程結束後實際模擬 Stukent Mimic,學習購買關鍵字、SEO、Landing page 等,模擬結束後則透過ROI、Conversion 等數值進行分析和改善。

[ 我的特色 ] 

・創意思維:大學就讀產品設計,幫助我更好瞭解客戶需求和創意發想,結合行銷和廣告,使 Creative Concept & Idea 成為我的強項。 

・良好的溝通能力:曾與希臘、英國、德國等不同國家的同學一起進行專題研究,以英文溝通跨越文化隔閡。 

・獨立作業能力:在Final Project裡,獨立完成英國品牌 Thriva 的研究、市調、策略與執行,以創意廣告凸顯品牌風格,賦予品牌「人」的象徵來吸引消費者。

Education

2019 - 2020 University of Leeds
MA - Advertising & Design

- Integrated Communication
- Advertising
- Visual Communication
- Digital and Interactive Marketing
- Media Planning
- MARCOM

2015 - 2019 Asia University (TW)
BA - Creative Product Design

- Creative Product Design

LANGUAGE SKILL

IELTS : 6.5. / SPEAKING : 7

skill

Illustrator

Photoshop

3D Software

- Solidworks
- Rhino
- Keyshot

Adobe

- Indesign
- Premiere